The Big Book of Colour in Design

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9780060748005: The Big Book of Colour in Design

Now available in paperback, The Big Book of Colour in Design focuses on colour as a tool to create moods and symbolic images. The book is categorized into 30 different sections, such as "classy," "hot," "regal," or "corporate." Each section features current graphic design projects that fit into these moods. For the designer looking for fresh ideas on how to use colour, this volume is a treasure chest. Under the "hot" section, the obvious uses of red and orange are shown. But a neon coloured car can also be considered as "hot." For each of the featured projects, a "colour chip" appears, with the CMYK formula for creating a similar tone. In all, hundreds of examples of colour in brochures, ads, logos and other categories of graphic design appear in this breakthrough book.

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