McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire

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9780060721848: McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire
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A history of the powerful Louisiana family responsible for the invention of Tabasco hot pepper sauce traces its post-Civil War introduction through its ubiquitous presence today, offering insight into the McIlhenny's secretive business practices and traditional beliefs. 40,000 first printing.

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Review:

“[T]he history of Tabasco and its creators, the McIlhenny family, makes for a spicy...tale, and Jeffrey Rothfeder serves it up nicely.” (BusinessWeek)

“[T]he unembellished saga of the McIlhenny clan is a tale that needs no seasoning.” (Portfolio)

“[B]alanced and always entertaining.” (Publishers Weekly)

“These days, Tabasco is nearly as ubiquitous as butter and as quotidian as salt and pepper-and this book chronicles that progression in equal parts business story and Faulknerian family saga.” (Forbes)

“Rothfeder manages to tell a compelling story of single-minded product marketing, Southern social history and slavery, and the challenges endemic to all family firms.” (Library Journal)

“From its legendary invention in the months after the Civil War, to the carefully guarded recipe and production and the tightly controlled employees’ town in the Louisiana swamps, Rothfeder looks at the extraordinary journey of a family from rags to riches.” (History)

Synopsis:

In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea-the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico - a secretive family business emerged that would produce one of the best-known products in the world. In short order, McIlhenny's descendants would turn Tabasco into a gold mine and an icon of pop culture, making it as recognisable as far bigger brands such as Coca-Cola and Kleenex.To this day, the McIlhenny Co., still run by a family of matchless characters who believe in a rigid code of family loyalty, clings to tradition and the old ways of doing business. Yet by fiercely protecting its beloved brand and refusing to sell out to big food conglomerates, this family business has run circles around its competitors, churning out annual revenues that have surpassed everyone's expectations. A satisfying read for business buffs, "McIlhenny's Gold" is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times.

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Other Popular Editions of the Same Title

9780060721855: McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire

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ISBN 10: 0060721855 ISBN 13: 9780060721855
Publisher: Collins, 2008
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