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Citing an increase in buying capability among minority consumers and trends in niche marketing, an analysis of consumer culture reveals the growing profitability of diversified products and makes predictions about how multicultural marketing will impact twenty-first century business. 35,000 first printing.
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About the Author:
Guy Garcia was a staff writer at Time magazine for thirteen years. The author of Skin Deep and Obsidian Sky, he is also the founding editor of the urban website TotalNewYork.com. More recently, he has worked on the development of AOL Latin America, AOL International, and AOL Music.
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- PublisherRayo
- Publication date2004
- ISBN 10 0060584653
- ISBN 13 9780060584658
- BindingHardcover
- Number of pages320
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