Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

4 avg rating
( 15,860 ratings by Goodreads )
 
9780060517120: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

"synopsis" may belong to another edition of this title.

About the Author:

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Geoffrey A. Moore
Published by Harper Paperbacks (2002)
ISBN 10: 0060517123 ISBN 13: 9780060517120
New Paperback Quantity Available: 1
Seller:
pickabook
(San francisco, CA, U.S.A.)
Rating
[?]

Book Description Harper Paperbacks, 2002. Paperback. Book Condition: New. Bookseller Inventory # mon0000176961

More Information About This Seller | Ask Bookseller a Question

Buy New
14.84
Convert Currency

Add to Basket

Shipping: 3.02
Within U.S.A.
Destination, Rates & Speeds

2.

Geoffrey A. Moore
Published by HarperBusiness (2006)
ISBN 10: 0060517123 ISBN 13: 9780060517120
New Paperback Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description HarperBusiness, 2006. Paperback. Book Condition: New. book. Bookseller Inventory # M0060517123

More Information About This Seller | Ask Bookseller a Question

Buy New
28.18
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Geoffrey A. Moore, Regis McKenna (Foreword)
Published by HarperBusiness (2002)
ISBN 10: 0060517123 ISBN 13: 9780060517120
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description HarperBusiness, 2002. Paperback. Book Condition: New. Revised. Bookseller Inventory # DADAX0060517123

More Information About This Seller | Ask Bookseller a Question

Buy New
25.56
Convert Currency

Add to Basket

Shipping: 3.02
Within U.S.A.
Destination, Rates & Speeds

4.

Geoffrey A. Moore
Published by HarperBusiness (2006)
ISBN 10: 0060517123 ISBN 13: 9780060517120
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description HarperBusiness, 2006. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110060517123

More Information About This Seller | Ask Bookseller a Question

Buy New
38.49
Convert Currency

Add to Basket

Shipping: 1.51
Within U.S.A.
Destination, Rates & Speeds

5.

Geoffrey A. Moore
Published by HarperBusiness (2006)
ISBN 10: 0060517123 ISBN 13: 9780060517120
New Paperback Quantity Available: 2
Seller:
Save With Sam
(North Miami, FL, U.S.A.)
Rating
[?]

Book Description HarperBusiness, 2006. Paperback. Book Condition: New. Brand New!. Bookseller Inventory # VIB0060517123

More Information About This Seller | Ask Bookseller a Question

Buy New
48.13
Convert Currency

Add to Basket

Shipping: 2.27
Within U.S.A.
Destination, Rates & Speeds