Turnaround: How Carlos Ghosn Rescued Nissan

3.55 avg rating
( 71 ratings by Goodreads )
 
9780060514853: Turnaround: How Carlos Ghosn Rescued Nissan

The astonishing business story and management strategies of Nissan's president, Carlos Ghosn. Arguably the world's most successful CEO, Ghosn rescued the Japanese automaker from the brink of bankruptcy, achieving record profits in only two years. This is the story of how he did it.

When Carlos Ghosn, a 46–year–old, fiery Brazilian was installed as president of the Japanese corporate giant, Nissan, the automotive world was astonished. Ghosn moved to Japan and immediately promised to make Nissan profitable in one year, 2001, or he would resign. He accomplished his goal and then some, using western business techniques that had never been tried before in that tradition–bound country. The book, written in narrative style by a journalist, will have Ghosn's complete cooperation. Readers will learn how he went about remaking Nissan, cutting costs, closing plants, breaking up the Keiretsu relationships, pushing for innovative new automobile designs –– all the while defying the business and cultural taboos that permeate business in Japan. In the process, he has become a celebrity (he is hero of a series of admiring comic books) and a champion in global business circles.

"synopsis" may belong to another edition of this title.

About the Author:

David Magee is a freelance journalist and former news editor and newspaper columnist. He has written for the Associated Press, the Jackson Clarion-Ledger, and the Oxford Eagle. He lives with his wife and three children in Oxford, Mississippi.

From Publishers Weekly:

The facts of Magee's account are quite startling. Nissan, once a darling of the automotive world, with its cheap Datsun pickups and stylish, spunky Z roadsters, had, by the 1990s, fallen on hard times. Saddled with billions in debt, the company merged with Renault in 1999, and a Renault v-p, Carlos Ghosn, was named Nissan's new CEO. Routing not only every naysayer in the auto industry, Ghosn, who was born to Lebanese parents in Brazil, also had to overcome an entrenched Japanese business culture that at that time had seemed to stress perks, seniority and relationships over the bottom line. Given complete control over the company, Ghosn slashed costs and laid off employees, as was expected, but also instituted a sweeping reorganization of the entire company, announced an ambitious slate of new vehicles and promised that if Nissan was not profitable in 2000, he and his entire managerial staff would quit. Journalist Magee lays out Ghosn's management style, his mantra of complete transparency and responsibility, and all the tiny victories that went into returning Nissan to the top ranks of automakers. His approach can be hagiographic, but this profile of an astoundingly effective CEO (one of the few who might have actually earned his large salary) is sure to inspire.
Copyright 2003 Reed Business Information, Inc.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

David Magee
Published by HarperBusiness (2003)
ISBN 10: 006051485X ISBN 13: 9780060514853
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description HarperBusiness, 2003. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX006051485X

More Information About This Seller | Ask Bookseller a Question

Buy New
9.29
Convert Currency

Add to Basket

Shipping: 3.02
Within U.S.A.
Destination, Rates & Speeds

2.

David Magee
Published by HarperBusiness (2003)
ISBN 10: 006051485X ISBN 13: 9780060514853
New Hardcover First Edition Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description HarperBusiness, 2003. Hardcover. Book Condition: New. book. Bookseller Inventory # M006051485X

More Information About This Seller | Ask Bookseller a Question

Buy New
22.58
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Magee, David
Published by HarperBusiness (2003)
ISBN 10: 006051485X ISBN 13: 9780060514853
New Hardcover Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description HarperBusiness, 2003. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P11006051485X

More Information About This Seller | Ask Bookseller a Question

Buy New
22.35
Convert Currency

Add to Basket

Shipping: 1.51
Within U.S.A.
Destination, Rates & Speeds

4.

Magee, David
Published by HarperBusiness
ISBN 10: 006051485X ISBN 13: 9780060514853
New Hardcover Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description HarperBusiness. Hardcover. Book Condition: New. 006051485X New Condition. Bookseller Inventory # NEW7.0858119

More Information About This Seller | Ask Bookseller a Question

Buy New
46.77
Convert Currency

Add to Basket

Shipping: 3.78
Within U.S.A.
Destination, Rates & Speeds