Agents of Change

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9780060505608: Agents of Change

For nearly a decade, DC Shoes - one of the best-known action sports companies - has helped advance alternative sports and bring both the athletes and their products successfully into the mainstream media. What most people don't see is the amazing story being the company. This highly visual narrative reconstructs a garage company's rise to number one. Agents Of Change uses action-packed photography and revealing interviews to give a rare glimpse into the lives of the DC Shoe athletes, the sports they represent - snowboarding, skateboarding, BMX, surfing and motocross. The DC Shoes story illustrates the historic achievements of the DC athletes with some never-before-seen photographs, and shares the secrets that have made DC a pop-culture favourite.

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Blehm, Eric
Published by HarperCollins (2003)
ISBN 10: 0060505605 ISBN 13: 9780060505608
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Blehm, Eric
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