Contemporary Business Communication: From Thought to Expression

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9780060456665: Contemporary Business Communication: From Thought to Expression

Emphasizing creative, critical and ethical thinking, this text shows students how to apply those skills to effective business correspondence, challenging them - through case studies and exercise applications - to think about complex communication issues. The authors have taken a fresh approach to the standard elements of business communication, with biographies of business communicators, an expanded definition of appropriate language and style, discussions of business law, and coverage of electronic communication and critical viewing of graphs. Throughout, the text stresses the global nature of today's workplace, and maintains sensitivity towards women and minorities in its examples.

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Joan Frantz Vesper, Vincent Ryan Ruggiero
Published by Harpercollins College Div (1992)
ISBN 10: 0060456663 ISBN 13: 9780060456665
New Paperback Quantity Available: 1

Book Description Harpercollins College Div, 1992. Paperback. Book Condition: New. Bookseller Inventory # DADAX0060456663

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