Doublespeak: From Revenue Enhancement to Terminal Living : How Government, Business, Advertisers, and Others Use Language to Deceive You

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9780060161347: Doublespeak: From Revenue Enhancement to Terminal Living : How Government, Business, Advertisers, and Others Use Language to Deceive You

Doublespeak is the language of non-responsibility, carefully constructed to appear to communicate when it fact it doesn't. In this lively and eye-opening expose, originally published in 1989, linguist William Lutz identifies the four most common types of doublespeak - euphemism, jargon, gobbledygook or 'bureaucratese' and inflated language - showing how each is used in business, advertising, medicine, government and the military. In this seminal book, Lutz articulates that the goal of doublespeak is 'to distort reality and corrupt thought'.

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Synopsis:

Shows how bureaucratic language is deliberately used to mislead, distort, and deceive.

"About this title" may belong to another edition of this title.

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William Lutz
Published by Harpercollins (1989)
ISBN 10: 0060161345 ISBN 13: 9780060161347
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