Innovation and Entrepreneurship: Practice and Principles

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9780060154288: Innovation and Entrepreneurship: Practice and Principles

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This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy.

Peter Drucker, the most influential and widely read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public-service institutions, and new ventures have to know, learn, and do in today's economy and marketplace.

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About the Author:

PETER F. DRUCKER (1909-2005) is considered the most influential management thinker ever. The author of more than twenty-five books, his ideas have had an enormous impact on shaping the modern corporation.

Review:

''Drucker now adds Innovation and Entrepreneurship to the remarkable series of books about management that he has been writing since 1939. Any book by Drucker is rewarding, and it is impossible to read the man without learning a lot.'' --Fortune

''Our most enduring commentator on the practice of management and the economic institutions of society.'' --Business Week

''On bookshelves crowded with books on management principles and practice and promising success and profit to their purchasers, this book stands head and shoulders above the rest.'' --Accountant's Magazine

''Thoughtful, concise, and useful.'' --Technology Review

''This work is unique . . . A thoughtful analysis of what the future holds . . . A clear statement of principles with many supporting examples. Essential for all business collections.'' --Library Journal

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