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The authors present five key product development practices that have helped companies such as Colgate and Apple create popular products for the marketplace--Vision, Teamwork, Development, Knowledge, and Management Involvement.
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About the Author:
Gary Lynn, Ph.D., is one of the leading scholars on new product development. Formerly a design engineer with high-security clearance at General Electric, he founded the Innovation Research Institute, a company that designed and launched new products in the medical field.
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- PublisherHarperbusiness
- Publication date2002
- ISBN 10 0060084731
- ISBN 13 9780060084738
- BindingHardcover
- Number of pages256
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Blockbusters: The Five Keys to Developing GREAT New Products
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Blockbusters: The Five Keys to Developing GREAT New Products Lynn, Gary S and Reilly, Richard R
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