In this comprehensive social history of the Bon Marche, the Parisian department store that was the largest in the world before 1914, Michael Miller explores the bourgeois identities, ambitions, and anxieties that the new emporia so vividly dramatized. Through an original interpretation of paternalism, public images, and family-firm relationships, he shows how this new business enterprise succeeded in reconciling traditional values with the coming of an age of mass consumption and bureaucracy.
Originally published in 1981.
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Michael B. Miller is Associate Professor of History at Syracuse University.Review:
"Michael Miller ... is able to breathe life into [the store's] ambitious owners and directors, pile its counter high with goods mundane and exotic, and people its aisles with obsequious clerks and glittering-eyed shoppers.... [He] has written an absorbing study that can be read with pleasure by anyone interested in modern techniques of mass selling or in French culture before World War I."--Jean T. Joughin, Business History Review
"Michael Miller has written a book that is both fascinating and original, about a large department store and its place not only in business history, but in the history of French society, culture, and bureaucracy."--Eugen Weber, The Times Literary Supplement
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Book Description George Allen and Unwin, 1981. Hardcover. Book Condition: New. Dust Jacket Condition: New. 1st Edition. 1st edition, 1981. Original pictorial dustjacket uniformly sunned to the spine, otherwise VG. Green cloth underneath, unopened - as new. Pages very clean & tight. No inscriptions. Illustrated. 266 pages. Please note that we send overseas orders only via airmail, and charge accordingly. (Good news! Airmail to European destinations is cheaper than by sea). Bookseller Inventory # ABE-13056568747
Book Description Allen & Unwin. Hardcover. Book Condition: New. 0043303161 New Condition. Bookseller Inventory # NEW6.1016161
Book Description Allen & Unwin, 1981. Hardcover. Book Condition: New. Bookseller Inventory # P110043303161