Covering topics in business research, this text employs numerous examples to illustrate real-world research in management, marketing, finance, accounting and other areas of business.
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William G. Zikmund (1943-2002) was a professor of marketing at Oklahoma State University. He received his bachelor of science in marketing from the University of Colorado, a masters of science from Southern Illinois University, and a PhD in business administration from the University of Colorado. Professor Zikmund worked in marketing research for Conway\Millikin Company and Remington Arms Company before beginning his academic career. In addition, he had extensive consulting experience with many business and not-for-profit organizations. Professor Zikmund published many articles and successful textbooks. His books include Marketing, Effective Marketing, Exploring Marketing Research, and Business Research Methods. He was an active teacher who strived to be creative and innovate in the classroom. His books have been used in Universities in Europe, Asia, Africa, South America, and North America. More than half a million students have read his books.
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Book Description The Dryden Press, Fort Worth, 1991. Soft Cover. Book Condition: Very Good. Fourth Edition. 776 pages. Book is in Very good condition throughout. Full Chapter On Ethics, Coverage Of Total Quality Management Etc. Bookseller Inventory # 120902
Book Description HBJ Dryden,U.S., 1994. Paperback. Book Condition: Good. Minor Shelfwear. Good condition is defined as: a copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Most items will be dispatched the same or the next working day. Bookseller Inventory # mon0007300735
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