Entrepreneurship: A Contemporary Approach

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9780030987243: Entrepreneurship: A Contemporary Approach

This market leader was the first of its kind to cover entrepreneurship in one entire text. Its practical step-by-step approach helps develop entrepreneurial skills. The revision of this successful text features the Internet and a chapter on Quality and the Human Factor, as well as current management themes that will keep the text at the forefront of the market.

"synopsis" may belong to another edition of this title.

Product Description:

Covers entrepreneurship in one text and there is a section on technology and the emerging trends of e-commerce, a separate chapter on women and minority entrepreneurs, and marketing on the Internet.

Review:

This is a comprehensive text covering virtually all aspects of entrepreneurship. In that context, Kuratko & Hodgetts is an excellent text.

"About this title" may belong to another edition of this title.

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Donald F. Kuratko, Richard M. Hodgetts
Published by Thomson Learning (1995)
ISBN 10: 0030987245 ISBN 13: 9780030987243
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Published by Thomson Learning (1995)
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