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"International Marketing, 8e" is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education.
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"The cases are intriguing pedagogical tools that bring the subject matter to life. They are strategically associated with related subjects, and this organization is likely to facilitate learning." "This book provides an excellent foundation in international marketing, and I believe anyone teaching the course should strongly consider using it."
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- PublisherThomson Learning
- Publication date1994
- ISBN 10 0030983428
- ISBN 13 9780030983429
- BindingPaperback
- Edition number4
- Number of pages700
- Rating
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International marketing (The Dryden Press series in marketing)
Published by
Dryden Press
(1995)
ISBN 10: 0030983428
ISBN 13: 9780030983429
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Paperback
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International Marketing
Published by
Dryden Press
(1995)
ISBN 10: 0030983428
ISBN 13: 9780030983429
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Softcover
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Book Description Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M00030983428-V
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International Marketing
Published by
The Dryden Press
(1995)
ISBN 10: 0030983428
ISBN 13: 9780030983429
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Hardcover
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780030983429. Seller Inventory # 9852231
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International Marketing
Published by
The Dryden Press
(1995)
ISBN 10: 0030983428
ISBN 13: 9780030983429
Used
Hardcover
Quantity: 1
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780030983429. Seller Inventory # 9852232
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