Items related to Customer Behaviour: Consumer Behaviour and Beyond
Synopsis
This text seeks to make a connection between customer behaviour principles and the elements of marketing strategy. It covers the behaviours of customers both in the household and the business market. It looks at three customer roles: user; payer; and buyer, addressing the concerns of all three roles. The book also approaches the established topics of culture and reference groups, demographics and psychographics, perceptions, learning, motivation, attitudes, decision-making, and post-choice experience. It also includes such managerial applications as segamentation as a response to customer differences, relationship marketing, and strategies for creating market values for the customer.
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Review
"The content is comprehensive, the style is accessible, the examples and illustrations are first class...marketing students should read Customer Behavior; it has a lot of salutary messages for marketing practitioners, marketing managers, and marketing strategists as well." (Dr. Ted Johns, CIM Senior Examiner -- Dr. Ted Johns, CIM Senior Examiner
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Customer Behavior
Published by
Harcourt College Publishers, 1998
ISBN 10: 003098016X
ISBN 13: 9780030980169
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Hardcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP63397019
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Customer Behaviour: Consumer Behaviour and Beyond
Published by
South-Western College Pub, 1998
ISBN 10: 003098016X
ISBN 13: 9780030980169
Used
Hardcover
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001841723
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Customer Behaviour: Consumer Behaviour and Beyond
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1800grams, ISBN:9780030980169. Seller Inventory # 9076086
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Customer Behaviour: Consumer Behaviour and Beyond
Seller: Ammareal, Morangis, France
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Hardcover. Condition: Bon. Ancien livre de bibliothèque. Livre un peu vrillé. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Book slightly twisted. Slight signs of wear on the cover. Stains on the edge. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-033-524
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Customer Behaviour. : Consumer Behaviour and Beyond.
Published by
Thomson Publishing Servic, 1998
ISBN 10: 003098016X
ISBN 13: 9780030980169
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Hardcover
Seller: Buchpark, Trebbin, Germany
Seller rating 5 out of 5 stars
Condition: Gut. Zustand: Gut | Seiten: 799 | Produktart: Sonstiges. Seller Inventory # 1465180/3
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Customer Behavior
Published by
Harcourt College Publishers, 1998
ISBN 10: 003098016X
ISBN 13: 9780030980169
Used
Hardcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 45719877-75
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Customer Behaviour: Consumer Behaviour and Beyond
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1900grams, ISBN:9780030980169. Seller Inventory # 9534321
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Customer Behaviour: Consumer Behaviour and Beyond
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1900grams, ISBN:9780030980169. Seller Inventory # 9534322
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Customer Behavior: Consumer Behavior and Beyond
Published by
South-Western College Pub, 1998
ISBN 10: 003098016X
ISBN 13: 9780030980169
Used
Hardcover
Seller: More Than Words, Waltham, MA, U.S.A.
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Condition: Good. . . All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. Seller Inventory # WAL-K-0a-002328
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Customer Behavior
Published by
Harcourt College Publishers, Fort Worth, TX, 1998
ISBN 10: 003098016X
ISBN 13: 9780030980169
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Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Used good, writing/highlighting Quantity Available: 1. ISBN: 003098016X. ISBN/EAN: 9780030980169. Pictures of this item not already displayed here available upon request. Inventory No: ABE322375650. Seller Inventory # ABE322375650
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