This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.
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Michael J. Cody is a Professor in the School of Communication at the University of Southern California. His research interests have focused on social influence processes, accounts and social explanations, and nonverbal correlates of deception. He has worked on a number of projects addressing social problems, including reports on school violence in Los Angeles schools, training older adult learners to use computers, assessing outcomes of child custody mediations, promoting gender equality using the media, and detecting deception during employment interviews.
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Book Description Holt McDougal. Paperback. Book Condition: Good. Ex-Library Book - will contain Library Markings. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Bookseller Inventory # G0030899591I3N10
Book Description Thomson Learning. Paperback. Book Condition: GOOD. book was well loved but cared for. Possible ex-library copy with all the usual markings and stickers. Some light textual notes, highlighting and underling. Bookseller Inventory # 2755865547
Book Description Thomson Learning, 1980. Paperback. Book Condition: Used: Good. Bookseller Inventory # SONG0030899591
Book Description Book Condition: Good. Book Condition: Good. Bookseller Inventory # 97800308995914.0
Book Description Thomson Learning, 1980. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. , 750grams, ISBN:0030899591. Bookseller Inventory # 6385433