Business Communication: Principles and Processes - Softcover

Cullinan, Mary

9780030790980: Business Communication: Principles and Processes

Softcover

ISBN 10: 0030790980 ISBN 13: 9780030790980

Publisher: South-Western, 1997

This comprehensive, process-oriented presentation of written and oral business communication contains a built-in grammar, punctuation and mechanics reference for students. It provides clear, concise explanations of all types of communication and numerous examples so students have ample opportunity to apply newly learned principles. Boxed interviews with business professionals highlight how various forms of communication are used beyond the classroom. Case studies at the end of each section pose real-life business dilemmas to students, showing them that good communication can take a variety of forms. Information on multicultural communication emphasises the importance of adapting to the global marketplace.

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