Items related to International Marketing
INTERNATIONAL MARKETING is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. With this in-depth text, you will be prepared to conquer the international business world!
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Review:
"The cases are intriguing pedagogical tools that bring the subject matter to life. They are strategically associated with related subjects, and this organization is likely to facilitate learning.a aThis book provides an excellent foundation in international marketing, and I believe anyone teaching the course should strongly consider using it.a
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- PublisherThomson Learning
- Publication date2000
- ISBN 10 0030767679
- ISBN 13 9780030767678
- BindingPaperback
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