A textbook that provides students with a foundation for understanding the enduring features of advertising theory and practice and introduces them to contemporary advertising concepts and practices. This edition (seventh was 1990) is organized around the Advertising Planning Model shown in Chapter 1 and at the beginning of each chapter, which provi
"synopsis" may belong to another edition of this title.
Book Description Dryden Pr, 1994. Hardcover. Book Condition: New. Bookseller Inventory # P110030767520
Book Description Dryden Pr, 1994. Hardcover. Book Condition: New. 8. Bookseller Inventory # DADAX0030767520