Consumer Behaviour (The Dryden Press Series in Marketing)

2.5 avg rating
( 2 ratings by GoodReads )
 
9780030767517: Consumer Behaviour (The Dryden Press Series in Marketing)

Providing the reader with access into the mind of the consumer, Understanding Customer Behavior: Marketing Lessons Learned From Understanding the Consumer Experience serves as an ideal supplementary text for marketing and consumer behavior courses. This book provides interesting and entertaining examples, illustrations, and applications to highlight the psychological aspects of marketing. The text is highly accessible to the casual reader, with concentrated "Gold Nuggets" that summarize the major concepts and themes of each section. The book need not be read chapter by chapter. Instead, the unique organization of the content allows the reader's personal interests to guide his or her journey through the book. Understanding Customer Behavior is an interactive text that includes both a collection of Internet sites illustrating consumer behavior principles and Web exercises to help students grasp key concepts. A companion Web site provides additional links that include an online "Reading Room" and "Marketing Careers" Web page.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Engel, James F.; etc.; et al
Published by Dryden Pr
ISBN 10: 0030767512 ISBN 13: 9780030767517
Used Quantity Available: 1
Seller
Wonder Book
(Frederick, MD, U.S.A.)
Rating
[?]

Book Description Dryden Pr. Book Condition: Very Good. . Bookseller Inventory # N25D-00102

More Information About This Seller | Ask Bookseller a Question

Buy Used
3.16
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Engel, James F.; etc.; et al
Published by South-Western College Pub
ISBN 10: 0030767512 ISBN 13: 9780030767517
Used Hardcover Quantity Available: 1
Seller
Books Squared
(Dallas, TX, U.S.A.)
Rating
[?]

Book Description South-Western College Pub. Hardcover. Book Condition: Good. Dust Cover Missing. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Bookseller Inventory # G0030767512I3N01

More Information About This Seller | Ask Bookseller a Question

Buy Used
3.92
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Engel, James F.; etc.; et al
Published by Saunders College Publishing/Harcourt Brace (1992)
ISBN 10: 0030767512 ISBN 13: 9780030767517
Used Hardcover Quantity Available: 1
Seller
Bookbarn International
(Bristol, SOM, United Kingdom)
Rating
[?]

Book Description Saunders College Publishing/Harcourt Brace, 1992. Hardcover. Book Condition: Good. Sent from the UK within 24 hours. EXPEDITED UK DELIVERY AVAILABLE. No Dustjacket. Bookseller Inventory # BBI2046916

More Information About This Seller | Ask Bookseller a Question

Buy Used
3.76
Convert Currency

Add to Basket

Shipping: 2
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Engel, James F.; etc.; et al
Published by Saunders College Publishing/Harcourt Brace; (1992)
ISBN 10: 0030767512 ISBN 13: 9780030767517
Used Hardcover Quantity Available: 1
Seller
Anybook Ltd.
(Lincoln, United Kingdom)
Rating
[?]

Book Description Saunders College Publishing/Harcourt Brace;, 1992. Book Condition: Fair. 7th edition. Hardcover, ex-library, with usual stamps and markings, in fair condition, suitable as a study copy. 750pp. Bookseller Inventory # 403127

More Information About This Seller | Ask Bookseller a Question

Buy Used
1.93
Convert Currency

Add to Basket

Shipping: 4.70
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Engel, James F.; etc.; et al
Published by Dryden Pr (1993)
ISBN 10: 0030767512 ISBN 13: 9780030767517
Used Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Dryden Pr, 1993. Hardcover. Book Condition: Used: Very Good. Bookseller Inventory # SONG0030767512

More Information About This Seller | Ask Bookseller a Question

Buy Used
4.05
Convert Currency

Add to Basket

Shipping: 3.31
Within U.S.A.
Destination, Rates & Speeds

6.

Engel, James F.; etc.; et al
ISBN 10: 0030767512 ISBN 13: 9780030767517
Used Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97800307675173.0

More Information About This Seller | Ask Bookseller a Question

Buy Used
7.52
Convert Currency

Add to Basket

Shipping: 3.31
Within U.S.A.
Destination, Rates & Speeds