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Hirschey / Pappas Managerial Economics 7e - Hardcover

 
9780030748042: Hirschey / Pappas Managerial Economics 7e
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This market-leading text is designed for the upper-level undergraduate or MBA in the one semester course titled Managerial Economics, Economic Analysis of Business Decisions, or Applied Microeconomics. This text teaches students how to evaluate demand and cost characteristics of goods and services using microeconomic analysis. All factors that influence the market environment, as well as social goals and the narrower organisational objectives, are incorporated in the text to better prepare corporate managers for consistent decisions. Includes ABC Software (Windows).

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  • PublisherThomson Learning
  • Publication date1993
  • ISBN 10 0030748046
  • ISBN 13 9780030748042
  • BindingHardcover
  • Number of pages750
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Hirschey, Mark,Pappas, James L.
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ISBN 10: 0030748046 ISBN 13: 9780030748042
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ISBN 10: 0030748046 ISBN 13: 9780030748042
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