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This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.
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Synopsis:
This up-to-date, cogent analysis of the major theories of persuasion includes many examples from advertising, the legal profession and social sciences research. The fifth edition emphasises the receiver orientation to persuasion and applies the theories to real-world problems and experience. Features: * Provides a thorough introduction to speaker credibility and nonverbal communication, including cues to deception, style of delivery, and adapting to face-to-face sales encounters. * Offers outstanding treatment of organizational patterns, emotional appeals, and using photos and illustrations to evoke response. * Covers compliance principles, emphasizing effective compliance tactics. * Discusses power strategies, including bargaining and negotiating. New to this edition: * Expands coverage of ethics by discussing ethical principles as they relate to various receivers, including children, journalists and political consultants. * Adds two chapters on planned social change, providing extensive coverage of making informational campaigns effective, and presenting insights on using popular entertainment to alter the receiver beliefs.* Devotes two chapters to receiver variables, including discussions of self-monitoring, Hispanic consumers and aging Americans. * Incorporates new research on children and persuasion, closely examining children's responses to commercials and their ability to counter-argue. * Offers detailed outlines of new research on the personality market segments. * Includes new research on gender issues related to the field of persuasive communication.
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- PublisherCengage Learning
- Publication date1980
- ISBN 10 0030553520
- ISBN 13 9780030553523
- BindingPaperback
- Edition number5
- Number of pages432
- Rating
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Persuasive Communication
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Cengage Learning, Inc, United States, Belmont, CA
(1994)
ISBN 10: 0030553520
ISBN 13: 9780030553523
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Paperback
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Book Description Paperback. Condition: Fair. This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR010173331
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Persuasive Communication
Published by
Cengage Learning
(1994)
ISBN 10: 0030553520
ISBN 13: 9780030553523
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Book Description Condition: Good. Most items will be dispatched the same or the next working day. Seller Inventory # wbb0022945543
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Persuasive Communication
Published by
Cengage Learning
(1994)
ISBN 10: 0030553520
ISBN 13: 9780030553523
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Paperback
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Book Description Paperback. Condition: Fair. No Jacket. Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.5. Seller Inventory # G0030553520I5N10
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Persuasive Communication
Published by
Cengage Learning 01/01/1980
(1980)
ISBN 10: 0030553520
ISBN 13: 9780030553523
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Softcover
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Book Description Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780030553523
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Persuasive Communication
Published by
Cengage Learning 01/01/1980
(1980)
ISBN 10: 0030553520
ISBN 13: 9780030553523
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Softcover
Quantity: 2
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Book Description Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780030553523
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Persuasive Communication
Published by
Cengage Learning
(1994)
ISBN 10: 0030553520
ISBN 13: 9780030553523
Used
Softcover
Quantity: 1
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Book Description Condition: good. A good reading copy. May contain markings or be a withdrawn library copy. Seller Inventory # 9780030553523-4
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