Persuasive Communication

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9780030553523: Persuasive Communication

This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.

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Bettinghaus, Erwin P., Cody, Michael J.
Published by Wadsworth Publishing (1994)
ISBN 10: 0030553520 ISBN 13: 9780030553523
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Book Description Wadsworth Publishing, 1994. Paperback. Book Condition: New. Bookseller Inventory # P110030553520

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Michael J. Cody and Erwin P. Bettinghaus
ISBN 10: 0030553520 ISBN 13: 9780030553523
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Erwin P. Bettinghaus/ Michael J. Cody
Published by Wadsworth Pub Co (1994)
ISBN 10: 0030553520 ISBN 13: 9780030553523
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Revaluation Books
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Book Description Wadsworth Pub Co, 1994. Paperback. Book Condition: Brand New. 5th edition. 406 pages. 9.25x7.50x0.75 inches. In Stock. Bookseller Inventory # zk0030553520

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