This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.
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Book Description Wadsworth Publishing, 1994. Paperback. Book Condition: New. Bookseller Inventory # P110030553520
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800305535231.0
Book Description Wadsworth Pub Co, 1994. Paperback. Book Condition: Brand New. 5th edition. 406 pages. 9.25x7.50x0.75 inches. In Stock. Bookseller Inventory # zk0030553520