International Marketing 2002 Update is a completely up-to-date text for one of the most dynamic upper level and graduate courses in the marketing department today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years. This edition also includes updated vignettes within the chapter as well as brand new video cases!
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Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800303538951.0
Book Description South-Western College Pub, 2002. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0030353890
Book Description South-Western College Pub. PAPERBACK. Book Condition: New. 0030353890 Brand new. Cannot guarantee the availability of CD/DVD/Access codes even if the title or package description states so, unless expressly comfirmed by us. Bookseller Inventory # 000319
Book Description South-Western College Pub, 2002. Paperback. Book Condition: New. book. Bookseller Inventory # 0030353890