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Synopsis:
Intended for advanced undergraduates or graduate students, this textbook examines the significance of the customer, the foundations of customer behavior, decisions and relationships, and the processes of building loyalty and creating value. Attention is given to both household and business consumer
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- PublisherSouth-Western
- Publication date2003
- ISBN 10 0030343364
- ISBN 13 9780030343360
- BindingHardcover
- Edition number2
- Number of pages512
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Customer Behavior: A Managerial Perspective
Published by
South-Western College Pub
(2003)
ISBN 10: 0030343364
ISBN 13: 9780030343360
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Hardcover
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Customer Behavior: A Managerial Perspective
Published by
South-Western College Pub
(2003)
ISBN 10: 0030343364
ISBN 13: 9780030343360
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CUSTOMER BEHAVIOR: A MANAGERIAL
Published by
South-Western College Pub
(2003)
ISBN 10: 0030343364
ISBN 13: 9780030343360
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Hardcover
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