International Marketing 2002 Update is a completely up-to-date text for one of the most dynamic upper level and graduate courses in the marketing department today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years. This edition also includes updated vignettes within the chapter as well as brand new video cases!
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Book Description Harcourt College Publishers, 2001. Paperback. Book Condition: New. BRAND SPANKIN' NEW IN SHRINKWRAP!! SHIPS WITHIN 24 HOURS! Tracking Provided. DHL processing & USPS delivery for an average of 3-5 Day Standard & 2-3 Day Expedited! FREE INSURANCE! Fast & Personal Support! Careful Packaging. No Hassle, Full Refund Return Policy!. Bookseller Inventory # mon0000006819
Book Description Harcourt College Publishers, 2001. Paperback. Book Condition: New. 2002 update. Bookseller Inventory # DADAX0030330963
Book Description Harcourt College Publishers, 2001. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-131-36-3757003
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800303309641.0