International Marketing 2002 - Softcover

Czinkota, Michael R.

Softcover

ISBN 10: 0030330963 ISBN 13: 9780030330964

Publisher: South-Western, 2002

Synopsis

International Marketing 2002 Update is a completely up-to-date text for one of the most dynamic upper level and graduate courses in the marketing department today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years. This edition also includes updated vignettes within the chapter as well as brand new video cases!

About this title

Synopsis:

This text reflects both the theory and the application of international marketing, offering research insights from around the globe and showing how corporate practices are adjusting to current marketplace realities. In the 24 chapters, Czinkota and Ronkainen (both of the marketing and international business faculty at Georgetown U.) discuss the ope

About this edition

• Publisher: South-Western
• Publication date: 2002
• ISBN 10: 0030330963
• ISBN 13: 9780030330964
• Binding: Paperback
• Number of pages: 736