A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.
"synopsis" may belong to another edition of this title.
Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies, and governments all over the world. He is a frequent speaker on issues related to trade, trade policy, and global business strategies. His key research is in the field of export promotion and export development. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis and support of trade negotiations. He holds three honorary doctorates and advises universities around the globe. He currently serves on the faculty of The McDonough School of Business at Georgetown University.
Ilkka Ronkainen, a leading expert in the areas of international business and marketing, has served on the faculty of The McDonough School of Business at Georgetown University for the past 20 years. In addition, he is the Director of the School of Business program in Hong Kong. He is docent of international marketing at the Helsinki School of Economics and frequently teaches executive classes in Europe, Asia, South America, as well as the United States.
â€œThe size of the book is good for both quarter systems and semester systems. The topics are very well organized and very well developed. It is easy to read and easy to understand; the examples and visuals are very well selected.â€
"The cases are intriguing pedagogical tools that bring the subject matter to life. They are strategically associated with related subjects, and this organization is likely to facilitate learning." "This book provides an excellent foundation in international marketing, and I believe anyone teaching the course should strongly consider using it."
"About this title" may belong to another edition of this title.
Book Description Hardback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR007649388
Book Description Dryden Press. Hardcover. Book Condition: Good. Book shows a small amount of wear to cover and binding. Some pages show signs of use. Bookseller Inventory # G0030327679I3N00
Book Description Thomson Learning. Hardcover. Book Condition: GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, thatâ€™ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included. Bookseller Inventory # 2544252972
Book Description Thomson Learning. Book Condition: Very Good. . Bookseller Inventory # SB20B-00043
Book Description Thomson Learning, 1991. Hardcover. Book Condition: Very Good. In VERY GOOD overall condition, with some signs of previous ownership. Daily dispatch from UK warehouse. Bookseller Inventory # mon0000146534
Book Description Paperback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # FPS0030327679VG
Book Description Thomson Learning, 1991. HARDCOVER. Book Condition: VERY GOOD. May, 1991. Thomson Learning. Book - VERY GOOD. DJ - VERY GOOD. Bookseller Inventory # NB-815697
Book Description Thomson Learning, 1991. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0030327679
Book Description Thomson Learning, 1991. Book Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Bookseller Inventory # 0030327679-2-4
Book Description Philadelph. u.a., Dryden Press, 1990. Pappband / gebundene Ausgabe XXII, 714 S. (25x20 cm) 5th edition; Außen etwas gebrauchsspurig u. gealtert, Rücken geblichen; Namenseintrag auf Vorsatz; innen gut. Englisch 1600g. Bookseller Inventory # 5320