The Eighth Edition of this popular text has been completely revised, reflecting current developments in the field. Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today's international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century.
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Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.Review:
"The cases are intriguing pedagogical tools that bring the subject matter to life. They are strategically associated with related subjects, and this organization is likely to facilitate learning.a aThis book provides an excellent foundation in international marketing, and I believe anyone teaching the course should strongly consider using it.a
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Book Description Thomson Learning, 1991. Hardcover. Book Condition: Very Good. International Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780030327674
Book Description Thomson Learning. Hardcover. Book Condition: Good. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Bookseller Inventory # G0030327679I3N00
Book Description Thomson Learning. Hardcover. Book Condition: GOOD. Good clean copy with no missing pages might be an ex library copy; Possibly may have minor marginal notes and or highlighting. Bookseller Inventory # 2544252972
Book Description Thomson Learning. Book Condition: Very Good. . Bookseller Inventory # SB20B-00043
Book Description Hardback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR007649388
Book Description May, Thomson Learning., 1991. Book Condition: VERY GOOD. Book - VERY GOOD. DJ - VERY GOOD. Bookseller Inventory # NB-815697
Book Description Thomson Learning, 1991. Hardcover. Book Condition: Used: Very Good. Bookseller Inventory # SONG0030327679
Book Description Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97800303276743.0
Book Description Philadelph. u.a., Dryden Press, 1990. Pappband / gebundene Ausgabe XXII, 714 S. (25x20 cm) 5th edition; Außen etwas gebrauchsspurig u. gealtert, Rücken geblichen; Namenseintrag auf Vorsatz; innen gut. Englisch 1600g. Bookseller Inventory # 5320
Book Description The Dryden Press, Orlando, 1991. Pictorial Soft Cover. Book Condition: Fair. Fourth Printing. Size: 9 1/4" x 7 1/2". Bookseller Inventory # 002653