Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.
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"The cases are intriguing pedagogical tools that bring the subject matter to life. They are strategically associated with related subjects, and this organization is likely to facilitate learning.a aThis book provides an excellent foundation in international marketing, and I believe anyone teaching the course should strongly consider using it.a
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Book Description Thomson Learning, 1991. Hardcover. Book Condition: New. 5th. Bookseller Inventory # DADAX0030327679