International Marketing

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9780030327674: International Marketing

The Eighth Edition of this popular text has been completely revised, reflecting current developments in the field. Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today's international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century.

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Product Description:

Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.

Review:

"The cases are intriguing pedagogical tools that bring the subject matter to life. They are strategically associated with related subjects, and this organization is likely to facilitate learning.a aThis book provides an excellent foundation in international marketing, and I believe anyone teaching the course should strongly consider using it.a

"About this title" may belong to another edition of this title.

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Vern Terpstra, Ravi Sarathy
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ISBN 10: 0030327679 ISBN 13: 9780030327674
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Book Description Thomson Learning, 1991. Hardcover. Book Condition: Very Good. International Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780030327674

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