Internet Marketing

4 avg rating
( 1 ratings by GoodReads )
 
9780030321337: Internet Marketing

This text examines the role of technology in the business world. Selections examine the radical role of electronic marketing, electronic commerce, and other information technology subjects that affect and change the role of marketing on a daily basis in the 21st century business place. Concepts and strategies of the "information age" are applied to specific business problems. Specific topics include information on how to align information technology with business strategy; marketing and data mining; developing products on-line; Internet pricing strategies; fixed pricing and e-commerce; advertising on the web; electronic ethics; on-line privacy; and rules for this new marketing practice.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Sheth, Jagdish N.; Eshghi, Abdolreza; Krishnan, Balaji C.
Published by Cengage Learning (2000)
ISBN 10: 0030321336 ISBN 13: 9780030321337
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Cengage Learning, 2000. Paperback. Book Condition: New. book. Bookseller Inventory # 30321336

More Information About This Seller | Ask Bookseller a Question

Buy New
63.13
Convert Currency

Add to Basket

Shipping: 5.48
From U.S.A. to United Kingdom
Destination, Rates & Speeds

2.

Sheth, Jagdish N.; Eshghi, Abdolreza; Krishnan, Balaji C.
Published by Cengage Learning (2000)
ISBN 10: 0030321336 ISBN 13: 9780030321337
New Paperback Quantity Available: 3
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Cengage Learning, 2000. Paperback. Book Condition: New. Bookseller Inventory # P110030321336

More Information About This Seller | Ask Bookseller a Question

Buy New
55.68
Convert Currency

Add to Basket

Shipping: 16.60
From U.S.A. to United Kingdom
Destination, Rates & Speeds

3.

Sheth, Jagdish N.; Eshghi, Abdolreza; Krishnan, Balaji C.
Published by Cengage Learning (2000)
ISBN 10: 0030321336 ISBN 13: 9780030321337
New Paperback Quantity Available: 1
Seller
Booked Again
(Summit, NJ, U.S.A.)
Rating
[?]

Book Description Cengage Learning, 2000. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-001-63-6793006

More Information About This Seller | Ask Bookseller a Question

Buy New
76.27
Convert Currency

Add to Basket

Shipping: 13.28
From U.S.A. to United Kingdom
Destination, Rates & Speeds