Marketing Strategy - Hardcover

Ferrell, O. C.

Hardcover

ISBN 10: 0030321034 ISBN 13: 9780030321030

Publisher: South-Western, 2001

Synopsis

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy, 2e is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.

About this title

Review:

"The first book dealing with strategic marketing issues in combination with a strong 'how-to' focus. This comprehensive text is ideal for students who are already familiar with marketing instruments but have to prepare a marketing plan." (Dr Karel Jan Alsem, Associate Professor of Marketing, University of Groningen, The Netherlands -- Dr Karel Jan Alsem, Associate Professor of Marketing, University of Groningen, The Netherlands

Synopsis:

New edition of a text that provides a practical approach to analyzing, planning and implementing marketing strategies, with a focus upon the creative process involved in applying the knowledge and concepts to the development and implementing of ideas. The core of the planning framework is the organi

About this edition

• Publisher: South-Western
• Publication date: 2001
• ISBN 10: 0030321034
• ISBN 13: 9780030321030
• Binding: Hardcover
• Edition number: 2
• Number of pages: 384