International Marketing

 
9780030313790: International Marketing

Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.

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Review:

"The cases are intriguing pedagogical tools that bring the subject matter to life. They are strategically associated with related subjects, and this organization is likely to facilitate learning.a aThis book provides an excellent foundation in international marketing, and I believe anyone teaching the course should strongly consider using it.a

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Czinkota, Michael R.
Published by South-Western (2001)
ISBN 10: 0030313791 ISBN 13: 9780030313790
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Book Description South-Western, 2001. Paperback. Book Condition: Good. Sent from the UK within 24 hours. EXPEDITED UK DELIVERY AVAILABLE. Paperback copy. Wear to extremities. Bookseller Inventory # BBI1853809

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Czinkota, Michael R.
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ISBN 10: 0030313791 ISBN 13: 9780030313790
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Book Description South-Western, 2001. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Bookseller Inventory # 4593548

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Czinkota, Michael R.
Published by South-Western, Div of Thomson Learning (2000)
ISBN 10: 0030313791 ISBN 13: 9780030313790
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Book Description South-Western, Div of Thomson Learning, 2000. Hardcover. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-261-19-1925001

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