Michael R. Czinkota International Marketing

ISBN 13: 9780030313790

International Marketing

 
9780030313790: International Marketing

The Eighth Edition of this popular text has been completely revised, reflecting current developments in the field. Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today's international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century.

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Product Description:

Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.

Review:

"The cases are intriguing pedagogical tools that bring the subject matter to life. They are strategically associated with related subjects, and this organization is likely to facilitate learning.a aThis book provides an excellent foundation in international marketing, and I believe anyone teaching the course should strongly consider using it.a

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Czinkota, Michael R.
Published by South-Western (2001)
ISBN 10: 0030313791 ISBN 13: 9780030313790
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Czinkota, Michael R.
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