This new edition of International Marketing has been updated to offer upper-level and graduate students a text that reflects both the theory and application of international marketing. The text covers the entire range of international marketing practices, beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting global marketers. Special emphasis in this edition is given to the impact of technology and e-commerce on marketing communications, channels, logisitics, and research.
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"The cases are intriguing pedagogical tools that bring the subject matter to life. They are strategically associated with related subjects, and this organization is likely to facilitate learning.a aThis book provides an excellent foundation in international marketing, and I believe anyone teaching the course should strongly consider using it.a
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Book Description Dryden Pr, 2000. Hardcover. Book Condition: New. 6th. Bookseller Inventory # DADAX0030313783
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800303137831.0
Book Description South-Western College Pub, 2000. Hardcover. Book Condition: New. Bookseller Inventory # P110030313783
Book Description Dryden Pr, 2000. Hardcover. Book Condition: New. book. Bookseller Inventory # 0030313783
Book Description U.S.A.: Dryden Pr, 2000. Hardcover. Book Condition: New. Dust Jacket Condition: New. 5th or later Edition. New, 6th Edition . Delivery time is 3-5 business days via either UPS, FedEx, DHL. Premium quality books. Bookseller Inventory # 0030313783
Book Description Thomson Learning. Book Condition: New. pp. xxxiii + 815 + 25 , Illus. (Col.), Maps (Col.). Bookseller Inventory # 7678308