Items related to Electronic Commerce

Electronic Commerce - Softcover

 
9780030265334: Electronic Commerce
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This exciting new text from The Dryden Press provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Features: * Many of the ideas presented have stood the test of presentations by practitioners in more than a dozen countries. * Reader-friendly and engaging writing style, illustrated with many practical examples of electronic commerce in action. * Recommended cases for each chapter allow instructors to easily acquire the cases they desire for their class from the publishers, i.e., Harvard Business School, European Case Clearing House. * The text has an international scope. Electronic Commerce examples from throughout the world are used, and all monetary values are expressed in US dollars and Euros.

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  • PublisherSouth-Western
  • Publication date1999
  • ISBN 10 0030265339
  • ISBN 13 9780030265334
  • BindingPaperback
  • Number of pages162
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9781616100292: Electronic Commerce: The Strategic Perspective

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ISBN 10:  161610029X ISBN 13:  9781616100292
Publisher: University Press of Florida, 2009
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Watson, Richard T.; Pitt, Leyland F.; Zinkhan, George; Berthon, Pierre; Zinkhan, George M.
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ISBN 10: 0030265339 ISBN 13: 9780030265334
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