Business Research Methods - Hardcover

Zikmund, William G.

3.95

167 ratings by Goodreads

9780030258176: Business Research Methods

Hardcover

ISBN 10: 0030258170 ISBN 13: 9780030258176

Publisher: South-Western, 1999

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This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Student friendly in design, the text contains numerous examples illustrating real-world research in management, marketing, finance, accounting and other business areas. It is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. Features: * Comprehensive coverage of the Internet and its impact on Business Research throughout the text. * This text takes an applied research approach, while providing thorough exploration of theoretical research issues, as well as real-world business research. * Thorough coverage of global research activities gives Business Research Methods an international perspective. * Statistical concepts are presented in a simple and straight-forward manner that allows students to more easily understand the complex issues of Business Research. New to this edition: * Placed early in the text, the topic of Information Technology and Knowledge Management sets the stage for discussion of the Internet and many new information technologies influencing Business Research. * Chapter Seven, "Secondary Data in a Digital Age" has been substantially revised to incorporate discussions of data mining and other new technologies that are changing the way researchers view secondary data investigations. * Topics such as cross-functional teams in research efforts are discussed several times. * Many new cases.

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