International Marketing (Dryden Press Series in Marketing)

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9780030211126: International Marketing (Dryden Press Series in Marketing)

Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.

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"The cases are intriguing pedagogical tools that bring the subject matter to life. They are strategically associated with related subjects, and this organization is likely to facilitate learning.a aThis book provides an excellent foundation in international marketing, and I believe anyone teaching the course should strongly consider using it.a

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Vern Terpstra , Ravi Sarathy
ISBN 10: 0030211123 ISBN 13: 9780030211126
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Book Description Paperback. Book Condition: New. Softcover Book, Condition: New. 8th Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 784 Pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Bookseller Inventory # 471466

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Vern Terpstra , Ravi Sarathy
ISBN 10: 0030211123 ISBN 13: 9780030211126
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Book Description Paperback. Book Condition: New. New Softcover International Edition, Printed in Black and White, Only USPS Media mail Shipping ONLY, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 29960

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Terpstra, Vern, Sarathy, Ravi
Published by South-Western College Pub (1999)
ISBN 10: 0030211123 ISBN 13: 9780030211126
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Book Description South-Western College Pub, 1999. Hardcover. Book Condition: New. Bookseller Inventory # P110030211123

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Vern Terpstra, Ravi Sarathy
Published by South-Western College Pub (1999)
ISBN 10: 0030211123 ISBN 13: 9780030211126
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Book Description South-Western College Pub, 1999. Hardcover. Book Condition: New. 8. Bookseller Inventory # DADAX0030211123

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