Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.
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"The cases are intriguing pedagogical tools that bring the subject matter to life. They are strategically associated with related subjects, and this organization is likely to facilitate learning.a aThis book provides an excellent foundation in international marketing, and I believe anyone teaching the course should strongly consider using it.a
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Book Description Paperback. Book Condition: New. New Softcover International Edition, Printed in Black and White, Only USPS Media mail Shipping ONLY, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 29960
Book Description South-Western College Pub, 1999. Hardcover. Book Condition: New. Bookseller Inventory # P110030211123