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Entrepreneurship: A Contemporary Approach (Harcourt College Publishers series in entrepreneurship) - Hardcover

 
9780030196041: Entrepreneurship: A Contemporary Approach (Harcourt College Publishers series in entrepreneurship)
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This market leader was the first of its kind to cover entrepreneurship in one entire text. Its practical step-by-step approach helps develop entrepreneurial skills. The revision of this successful text features the Internet and a chapter on "Quality and the Human Factor," as well as current management themes that will keep the text at the forefront of the market.

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"The text is used widely and deserves its strong reputation in the world of entrepreneurship education."
Synopsis:
Covers entrepreneurship in one text and there is a section on technology and the emerging trends of e-commerce, a separate chapter on women and minority entrepreneurs, and marketing on the Internet.

"About this title" may belong to another edition of this title.

  • PublisherBrooks/Cole
  • Publication date2000
  • ISBN 10 0030196043
  • ISBN 13 9780030196041
  • BindingHardcover
  • Edition number5
  • Number of pages600
  • Rating

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