The Eighth Edition of this popular text has been completely revised, reflecting current developments in the field. Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today's international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century.
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"The cases are intriguing pedagogical tools that bring the subject matter to life. They are strategically associated with related subjects, and this organization is likely to facilitate learning.a aThis book provides an excellent foundation in international marketing, and I believe anyone teaching the course should strongly consider using it.a
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Book Description Dryden Pr. Hardcover. Book Condition: New. 0030180228 #FOR QUICKER DELIVERY PLEASE CHOOSE EXPEDITED SHIPPING. Great opportunity to save on this book. WE SHIP DAILY!!. Bookseller Inventory # Z0030180228ZN
Book Description Dryden Pr, 1996. Hardcover. Book Condition: New. 7. Bookseller Inventory # DADAX0030180228
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Book Description Thomson Learning. Book Condition: New. Bookseller Inventory # 5279671