CONSUMER BEHAVIOR, 10e offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.
"synopsis" may belong to another edition of this title.
Consumer Behaviour is an original text – not an adaptation of an overseas–published text – written for Australian and New Zealand students studying courses in Consumer or Buyer Behaviour at universities and TAFEs
Local data and research has been used extensively to provide a current and challenging introduction to the subject. Real–world case studies further enhance the relevance of the book.
"About this title" may belong to another edition of this title.
Book Description Harcourt Australia, 1995. Book Condition: Good. International 8 Revised Ed. N/A. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP77210049
Book Description Harcourt Publishers Group (Australia) Pty.Ltd, 1995. Paperback. Book Condition: Good. Sent within 24 hours. Expedited UK delivery available. Eighth edition. Previous owners Inscription. Bookseller Inventory # BBI2208044
Book Description Harcourt Australia. Paperback. Book Condition: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Bookseller Inventory # mon0001811044
Book Description Paperback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR004485905
Book Description Harcourt Education, Port Melbourne, VIC, Australia, 1995. paperback. Book Condition: Good. Dust Jacket Condition: No Dust Jacket. Library sticker to spine, stamping to pageblock.Stamping usual places. Pages clean, bright and tight. Good Copy. Ex Library. Bookseller Inventory # 183518
Book Description Harcourt Australia, 1995. Paperback. Book Condition: Near Fine. Bookseller Inventory # RWARE0000005452