Items related to Consumer Behaviour
Providing the reader with access into the mind of the consumer, Understanding Customer Behavior: Marketing Lessons Learned From Understanding the Consumer Experience serves as an ideal supplementary text for marketing and consumer behavior courses. This book provides interesting and entertaining examples, illustrations, and applications to highlight the psychological aspects of marketing. The text is highly accessible to the casual reader, with concentrated "Gold Nuggets" that summarize the major concepts and themes of each section. The book need not be read chapter by chapter. Instead, the unique organization of the content allows the reader's personal interests to guide his or her journey through the book. Understanding Customer Behavior is an interactive text that includes both a collection of Internet sites illustrating consumer behavior principles and Web exercises to help students grasp key concepts. A companion Web site provides additional links that include an online "Reading Room" and "Marketing Careers" Web page.
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- PublisherDryden Press
- Publication date1986
- ISBN 10 0030018927
- ISBN 13 9780030018923
- BindingHardcover
- Edition number5
- Number of pages672
- Rating
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Consumer Behavior
Published by
Dryden Press
(1986)
ISBN 10: 0030018927
ISBN 13: 9780030018923
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Consumer behavior
Published by
Dryden Press
(1986)
ISBN 10: 0030018927
ISBN 13: 9780030018923
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Book Description hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_322384457
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Consumer behavior
Published by
Dryden Press
(1986)
ISBN 10: 0030018927
ISBN 13: 9780030018923
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Hardcover
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Book Description Condition: Good. Good condition. 5th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # B14C-01272
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Consumer Behaviour
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(1986)
ISBN 10: 0030018927
ISBN 13: 9780030018923
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Book Description Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00030018927-G
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Consumer behavior
Published by
Dryden Press
(1986)
ISBN 10: 0030018927
ISBN 13: 9780030018923
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Hardcover
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Book Description Condition: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-X-001-02551
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