Global Business (The Harcourt College Publishers series in management)

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9780030006593: Global Business (The Harcourt College Publishers series in management)

This abridged version of "International Business" offers a combination of research and practicality, with an emphasis on aspects of culture and how they affect business decisions in marketing. In this edition dedicated coverage is given to the impact that technology has had on the world of business in recent years, while the most up-to-date market developments are reflected in the text's boxes, tables, figure, chapter content, and case material. The book includes new Internet research activities and a revised video case package, and assesses the impact of technology and e-commerce on business communications, channels, logisitics and research.

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Eugene Moynihan; Eugene O. Moynihan; Ilkka A. Ronkainen; Illka Ronkainen; Michael H. Moffett; Michael R. Czinkota
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