Items related to Marketing Management
A decision-oriented textbook for students to understand marketing. Written for the managers of tomorrow. Marketing Management illustrates all topics with research-based information and actual examples. In this way, students learn to use these concepts as managers making decisions. The text further assists them in understanding the subject with the most extensive end-of-chapter materials available in any marketing management textbook.
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- PublisherPrentice Hall International Paperback Editions
- Publication date1990
- ISBN 10 0029462789
- ISBN 13 9780029462782
- BindingPaperback
- Number of pages850
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