Items related to Research Methods and the New Media (The Free Press...
Research Methods and the New Media (The Free Press series on communication technology & society) - Hardcover
The "new media" -- interactive videodiscs, telecommunications, computers, VCRs, teletext systems, and more -- present researchers with new challenges when it comes to studying practical applications or theoretical effects. This valuable volume aids researchers in first recognizing the special qualities of interactivity, demassification, and asynchroneity that the new media have created and to instruct professional researchers and students in alternative research methods, multiple methods, and the triangulation of results. For the first time, a variety of methods are examined as they apply to new media research, including mathematical modeling, controlled experiments, quasiexperiments, surveys, longitudinal studies, field studies, archival and secondary research, futures research and forecasting, content analysis, case studies, and focus groups.
Whether the problem to be researched is as focused as considering the cost-benefit for a school wishing to adopt computers in the classroom or as wide-ranging as determining the effects of video games on child socialization, this up-to-date and thorough guide alerts researchers to the pitfalls of traditional methodology and offers a firm foundation upon which they can build reliable, accurate projects able to produce sound results.
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Synopsis:
This volume has been designed to help researchers and media students recognize special qualities created by the new media, such as interactivity, demassification and asynchroneity, and to instruct them in alternative research methods, multiple methods and the triangulation of results. A variety of methods are examined as they apply to new media research, including mathematical modelling, controlled experiments, survey, longitudinal and field studies, archival and secondary research, futures research and forecasting, content analysis, case studies and focus groups. Frederick Williams is the author of several books on communications and the media, including "The New Communications". Ronald E.Rice is the author of "Managing Organizational Innovation" and Everette M.Rogers is the author of "Diffusion of Innovations".
About the Author:
Frederick Williams is Mary Gibbs Jones Centennial Professor at the Center for Research on Communication, Technology & Society of the University of Texas, Austin. He is the author of The New Communications, among other books.
"About this title" may belong to another edition of this title.
- PublisherMacmillan USA
- Publication date1988
- ISBN 10 0029353327
- ISBN 13 9780029353325
- BindingHardcover
- Number of pages224
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