Defying the Crowd: Cultivating Creativity in a Culture of Conformity

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9780029314753: Defying the Crowd: Cultivating Creativity in a Culture of Conformity

World renowned psychologist Robert Sternberg presents a fresh and compelling picture of the creative process from the inception of an idea to its ultimate success. With illuminating examples, Sternberg reveals the paths we all can take to become more creative and shows how institutions can learn to foster creativity.

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About the Author:

Robert Sternberg is an American psychologist, and psychometrician, Professor of Psychology and Provost at Oklahoma State University. He was formerly the Dean of Arts and Sciences at Tufts University, IBM Professor of Psychology and Education at Yale University, and the President of the American Psychological Association. He is a member of the editorial boards of numerous journals, including American Psychologist.

From Library Journal:

Sternberg (psychology and education, Yale) and Lubart propose that creativity, like intelligence, is something everyone has and that it can be developed. Able to generate/intuit new and possibly unpopular ideas and work with determination to make these ideas accepted by others, creative people, the authors state, have the willingness to take sensible risks to go against the crowd in effective ways. These traits may explain why commercial, educational, and political institutions make great overtures to creativity but are seldom truly able to integrate it. Sternberg (editor of Encyclopedia of Human Intelligence, LJ 1/95, among many others) and Lubart also discuss the difference between creative potential and creative performance. They include individual chapters on the six personal, creative resources: intelligence, knowledge, thinking style, personality, motivation, and the environmental context. While not a "how-to" book, their work is accessible and appropriate for general psychology collections in larger public libraries and recommended for academic psychology collections.?Scott Johnson, Meridian Community Coll. Lib., Miss.
Copyright 1995 Reed Business Information, Inc.

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