Creative Cycle: Where Good Ideas Come from and Why Only Some Succeed

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9780029314753: Creative Cycle: Where Good Ideas Come from and Why Only Some Succeed

World renowned psychologist Robert Sternberg presents a fresh and compelling picture of the creative process from the inception of an idea to its ultimate success. With illuminating examples, Sternberg reveals the paths we all can take to become more creative and shows how institutions can learn to foster creativity.

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About the Author:

Robert Sternberg is an American psychologist, and psychometrician, Professor of Psychology and Provost at Oklahoma State University. He was formerly the Dean of Arts and Sciences at Tufts University, IBM Professor of Psychology and Education at Yale University, and the President of the American Psychological Association. He is a member of the editorial boards of numerous journals, including American Psychologist.

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