Entry Strategies for International Markets

4.06 avg rating
( 16 ratings by Goodreads )
 
9780029269039: Entry Strategies for International Markets

Revised and expanded, represents the latest word on an evolving and complex subject. Offers recent examples of company practices and greater detail on the complexities of global integration. Paper. DLC: Export marketing.

"synopsis" may belong to another edition of this title.

From the Back Cover:

Praise for Entry Strategies for International Markets, Revised and Expanded

"To a generation of students and readers, Franklin Root has been known as the leading authority on the international entry strategies of companies. His new edition represents the latest word on an evolving and complex subject. Professor Root offers recent examples of company practices and greater detail on the complexities of global integration. Both practitioners and academics will find a wealth of useful information and valuable insights."
FAROK J. CONTRACTOR,Rutgers University

"Breakthrough advice for international executives. Loaded with useful examples. Must reading."
DAVIDA. HEENAN,President and CEO, Thea. H. Davies & Co., Ltd.

About the Author:

FRANKLIN R. ROOT is professor emeritus of international management at the University of Pennsylvania's Wharton School of Business and past president of the Academy of International Business and of the International Trade and Finance Association. He also does extensive consulting work for businesses and government agencies throughout the United States and around the world.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Franklin R. Root, Franklin Root
Published by Lexington Books (1994)
ISBN 10: 0029269032 ISBN 13: 9780029269039
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Lexington Books, 1994. Hardcover. Book Condition: New. Rev Exp Su. Bookseller Inventory # DADAX0029269032

More Information About This Seller | Ask Bookseller a Question

Buy New
488.38
Convert Currency

Add to Basket

Shipping: 3.06
Within U.S.A.
Destination, Rates & Speeds