Entry Strategies for International Markets, Second 2e Rev) - Hardcover

Root

3.72

18 ratings by Goodreads

9780029269039: Entry Strategies for International Markets, Second 2e Rev)

Hardcover

ISBN 10: 0029269032 ISBN 13: 9780029269039

Publisher: Jossey Bass, 1994

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Sage Advice on Going Global

Root′s perspective is extremely insightful, and clearly the work ofone who knows his topics from personal experience. It encapsulateswhat some of us have taken decades to learn through trial anderror.
––Larry D. Bouts, president, International Division, Toys–R–Us,Inc.

The North American Free Trade Agreement, the new European commonmarket, and the opening of Eastern Europe––among other recentgeopolitical developments––have created unprecedented opportunitiesfor American companies seeking to enter foreign markets. This guideoffers executives practical advice, recently updated and expanded,on deciding which markets to enter, choosing a product forinternational distribution, designing an entry strategy, anddeveloping an effective international marketing plan.

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From the Back Cover:

The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe––among other recent geopolitical developments––have created unprecedented opportunities for American companies seeking to enter foreign markets. Franklin R. Root offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan. "Root′s perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. This book flows flawlessly between disparate topics such as partnerships to strategy, and economic analysis to cultural finesse. It encapsulates what some of us have taken decades to learn through trial and error."––Larry D. Bouts, president, International Division, Toys–R–Us, Inc.

About the Author:

FRANKLIN R. ROOT is professor emeritus of international management at the University of Pennsylvania's Wharton School of Business and past president of the Academy of International Business and of the International Trade and Finance Association. He also does extensive consulting work for businesses and government agencies throughout the United States and around the world.

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