Entry Strategies for International Markets, Second 2e Rev)

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9780029269039: Entry Strategies for International Markets, Second 2e Rev)

Sage Advice on Going Global

Root′s perspective is extremely insightful, and clearly the work ofone who knows his topics from personal experience. It encapsulateswhat some of us have taken decades to learn through trial anderror.
––Larry D. Bouts, president, International Division, Toys–R–Us,Inc.

The North American Free Trade Agreement, the new European commonmarket, and the opening of Eastern Europe––among other recentgeopolitical developments––have created unprecedented opportunitiesfor American companies seeking to enter foreign markets. This guideoffers executives practical advice, recently updated and expanded,on deciding which markets to enter, choosing a product forinternational distribution, designing an entry strategy, anddeveloping an effective international marketing plan.

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A guide to entering foreign markets. Advice on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an international marketing plan.

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Franklin R. Root, Franklin Root
Published by Lexington Books (1994)
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