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Diffusion of Innovations
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"Choice"The name of Everett Rogers...is virtually synonymous with the study of the diffusion of innovations.... His coverage is comprehensive, ranging from the elements of diffusion and the history of diffusion research to generators of innovation, change agents, and the consequences of innovations. Among the many features that make this an exemplary interdisciplinary effort are Rogers's clear, literate style and his ability to stay in touch with social realities. He sets a high standard for social theorists.
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- PublisherMacmillan USA
- Publication date1982
- ISBN 10 0029266505
- ISBN 13 9780029266502
- BindingHardcover
- Edition number3
- Number of pages512
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