A Primer on Decision Making

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9780029200353: A Primer on Decision Making

Building on lecture notes from his course at Stanford University, James G. March provides an introduction to decision making, a central human activity, fundamental to individual, group, organizational, and societal life. March draws on research from all the disciplines of social and behavioural science to show decision making in its broadest context. By emphasizing how decisions are actually made - as opposed to how they should be made - he enables those involved in the process to understand it both as observers and as participants. In addition, March explains key concepts of vital importance to decision makers, such as limited rationality, history-dependent rules, and ambiguity, and weaves these ideas into a full depiction of decision making.

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Herbert A. SimonNobel Laureate in Economic ScienceOver a half century of research and writing, March has done more than anyone else to give us an unvarnished picture of how people actually make decisions in organizations, with all the uncertainty, craftiness, illogic, passion, ignorance, and even playfulness that entails. In this book he sums up his incisive insights into the decision-making process, and shares with us some very practical notions about the difficualt task of making intelligent decisions.

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March, James G.; Heath, Chip
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ISBN 10: 0029200350 ISBN 13: 9780029200353
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March, James G.; Heath, Chip
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March, James G.; Heath, Chip
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ISBN 10: 0029200350 ISBN 13: 9780029200353
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