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Book Description Condition: New. Book is in NEW condition. Seller Inventory # 0029190908-2-1
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published. Seller Inventory # 353-0029190908-new
Book Description Paperback or Softback. Condition: New. Marketing Imagination: New, Expanded Edition 0.7. Book. Seller Inventory # BBS-9780029190906
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Book Description Soft Cover. Condition: new. This item is printed on demand. Seller Inventory # 9780029190906
Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0029190908
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Book Description Paperback. Condition: new. Paperback. Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever. Synopsis coming soon. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780029190906
Book Description Paperback. Condition: new. New. Seller Inventory # Wizard0029190908