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Handbook of Demographics for Marketing and Advertising: New Trends in the American Marketplace - Hardcover
Synopsis
[ Handbook of Demographics for Marketing and Advertising: New Trends in the American Marketplace (Revised) By ( Author ) Jun-1998 Hardcover
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Synopsis
A reference guide for business persons and academics, this handbook provides information about rapidly changing demographic, buying and living patterns of consumers. It supplies information on population dynamics, trends, and explains business implications to marketers and advertisers.
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- PublisherLexington Books
- Publication date1998
- ISBN 10 0029181755
- ISBN 13 9780029181751
- BindingHardcover
- Edition number2
- Number of pages338
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