Charting the Corporate Mind: Graphic Solutions to Business Conflicts - Hardcover

Hampden-Turner, Charles

Hardcover

ISBN 10: 0029137063 ISBN 13: 9780029137062

Publisher: The Free Press, 1990

Synopsis

At the core of a company's ability to learn, improve, and compete is the process by which it resolves dilemmas that appear and reappear in constantly changing forms, e.g. whether to pursue economies of scale or flexibility; whether to target broad or niche markets. In this book, Charles Hampden-Turner describes how managers at Shell International Petroleum Company, Apple Computer, Hanover Insurance, and six other major corporations resolve these recurring dilemmas by employing his renowned mapping scheme. By delineating on a chart, or a series of charts, a manager's inchoate, often metaphorical, forms of cognitive expression, Hampden-Turner shows how solutions, previously unrealized in the recesses of the manager's mind, become readily apparent.

About this title

Review:

"Stimulating, challenging and innovative." Financial Times

"A fascinating and stimulating book." Management Education and Development

"This is an exciting book ... don′t miss it!" Executive Development

"The author is a rare original management thinker ... this book not only needs to be read, but the sooner the better!" Long Range Planning

From the Back Cover:

Companies are now racing to learn rather than produce, and those who lead must learn most – and most quickly. The central pillar of this learning process is an organization′s ability to resolve dilemmas that appear and reappear in constantly changing forms. Now available in paperback for students of strategy and management this ground–breaking book addresses key issues such as:

∗ How reliable do you make your product before you undermine your own replacement market?

∗ Do you standardise your product to provide it cheaply on a large scale or do you make it distinctive?

∗ Do you compete on quality and demand at premium price or do you compete on low cost?

∗ How much value can you afford? Is one feature best or a combination?

∗ Should you try to attract the widest possible market by combining numerous features or target a more defined market sector?

Hampden–Turner shows what outstanding individuals in the private sector have achieved. This book presents a tried and tested learning system which companies can adapt or fit their own circumstances. Successful users include Shell Oil, Apple Computer and Hanover Insurance.

About this edition

• Publisher: The Free Press
• Publication date: 1990
• ISBN 10: 0029137063
• ISBN 13: 9780029137062
• Binding: Hardcover
• Number of pages: 256