At the core of a company's ability to learn, improve, and compete is the process by which it resolves dilemmas that appear and reappear in constantly changing forms, e.g. whether to pursue economies of scale or flexibility; whether to target broad or niche markets. In this book, Charles Hampden-Turner describes how managers at Shell International Petroleum Company, Apple Computer, Hanover Insurance, and six other major corporations resolve these recurring dilemmas by employing his renowned mapping scheme. By delineating on a chart, or a series of charts, a manager's inchoate, often metaphorical, forms of cognitive expression, Hampden-Turner shows how solutions, previously unrealized in the recesses of the manager's mind, become readily apparent.
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Companies are now racing to learn rather than produce, and those who lead must learn most - and most quickly. The central pillar of this learning process is an organization's ability to resolve dilemmas that appear and reappear in constantly changing forms. Now available in paperback for students of strategy and management this ground-breaking book addresses key issues such as:
* How reliable do you make your product before you undermine your own replacement market?
* Do you standardise your product to provide it cheaply on a large scale or do you make it distinctive?
* Do you compete on quality and demand at premium price or do you compete on low cost?
* How much value can you afford? Is one feature best or a combination?
* Should you try to attract the widest possible market by combining numerous features or target a more defined market sector?
Hampden-Turner shows what outstanding individuals in the private sector have achieved. This book presents a tried and tested learning system which companies can adapt or fit their own circumstances. Successful users include Shell Oil, Apple Computer and Hanover Insurance.About the Author:
Charles Hampden-Turner is Senior Research Fellow at the London Business School and Visiting Scholar at the System Dynamic Center at MIT. He is the author of seven books, including Maps of the Mind and Corporate Culture and Leadership Effectiveness. Mr. Hampden-Turner holds a doctorate from the Harvard Business School, is a fellow of the Cybernetic Society, a founding fellow of the International Executive Forum, and a member of the Global Business Network. He has been awarded both Guggenheim and Rockefeller fellowships, and is a past winner of the Douglas McGregor Memorial Award.
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Book Description Free Press, 1990. Hardcover. Book Condition: New. Bookseller Inventory # P110029137063
Book Description Free Press. Hardcover. Book Condition: New. 0029137063 New Condition. Bookseller Inventory # NEW6.0007406
Book Description Free Press, 1990. Hardcover. Book Condition: New. First Printing. Bookseller Inventory # DADAX0029137063