Marketing High Technology

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9780029079904: Marketing High Technology

Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign.

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Davidow, William H.
ISBN 10: 002907990X ISBN 13: 9780029079904
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Davidow, William H.
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Davidow, William H.
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Davidow, William H.
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Davidow, William H.
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