Sets down practical guidelines for marketing managers to follow in order to implement their theories and strategies in the real business world and thereby achieve top performance.
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Book Description Free Press, 1985. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0029042003
Book Description Free Press, 1985. Hardcover. Book Condition: New. book. Bookseller Inventory # 0029042003
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800290420071.0