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About the Author:
Thomas V. Bonoma is Associate Professor in the Graduate School of Business Administration, Harvard University. Author of nearly 60 articles for a variety of business journals, he has established a national reputation for his work on marketing implementation and industrial marketing. Professor Bonoma holds a Ph.D. in social psychology from the State University of New York at Albany.
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- PublisherMacmillan USA
- Publication date1984
- ISBN 10 0029037204
- ISBN 13 9780029037201
- BindingHardcover
- Number of pages512
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Managing Marketing: Text, Cases, and Readings
Published by
The Free Press
(1984)
ISBN 10: 0029037204
ISBN 13: 9780029037201
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Hardcover
Quantity: 1
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:0029037204. Seller Inventory # 8824796
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